The company appreciates the free endorsement, but if I had to do it all over again, I'd charge." 1970: Dell Williams Meets Betty Dodson at a Yoga Retreat "We'll do a job and then we'll try to negotiate the pay.because I was an artist, not a business person, I promoted it because I liked it. Dodson added, "it's really shitty of to not acknowledge my efforts and give me a percentage."ĭodson maintains that her endorsement of the wand was never about money back then and still isn't, but that doesn't mean she's without regret about how it all went down. While Dodson is widely credited with popularizing the Magic Wand, she received no compensation for her endorsement of the toy. Dodson, who is now in her 80s, explained over the phone, that the reason she originally used the Magic Wand was that she had tried several and felt it was the best. While Dodson originally used a vibrator from Oster and the Panabrator by Panasonic, in the 70's, Dodson started teaching her workshops with the Hitachi Magic Wand. Dodson was a pioneer and advocate for the use of vibrators, ever since her lover in the late 1960s introduced her to an electric vibrator originally used for scalp massages. #WAND SHAPE MAGIC HOW TO#These women-only workshops focused on teaching women how to masturbate. Sex educator and artist Betty Dodson had been teaching her famous Bodysex workshops in New York City since the late 60s. Not only was it easier for women to buy (What if they really just wanted to soothe their sore necks?) but the type of orgasm the toy provided was all about a woman's pleasure and not the "yeah-if-you-keep-jamming-that-there-it-sort-of-feels-good-for-me-I-guess?" kind of penetrative sex that is unfortunately so often the norm when women learn about sex from men. Its discreet appearance as a household item is perhaps the reason for much of its early success amongst women-in-the-know, and the fact that it wasn't overly phallic freed it from perpetuating the belief that women needed a dick inside them to feel pleasure. While the popularity as a vibrator eventually caused Japanese electronics giant Hitachi to take their name off one of their most recognizable products, the success of the Magic Wand would be impossible without its early roots in the appliance industry. Initially marketed as a general body massager for sore muscles, the Magic Wand quickly gained a cult following in the early '70s for the off-label use as one of the best vibrators for clitoral stimulation. While I only knew of the Hitachi as an uggo hunk of plastic often found in friends' moms' bathroom drawers, I was shocked to discover that the Hitachi actually had a pretty badass feminist backstory and was way more than just a silly """sports massager""". Often colloquially referred to as "The Hitachi," the toy has a storied history going back to the late '60s and is known to be symbolic of the sex-positive feminist movement of the '70s. When you think iconic vibrators, you have to think of the Magic Wand.
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